# The Little Genius Center — brand reference

Updated: 2026-11-08. Public website: https://tlg.center. Brand portal: https://brand.tlg.center.

## Identity

Arabic name: العبقري الصغير. English name: The Little Genius Center. The official Arabic tagline is included in the supplied logo artwork; keep it intact.

Use only the logo files in `/brand-assets/`. Choose a full-color logo on a light surface or a white logo on navy. Preserve proportions, clear space, colors, and the tagline. Never redraw the mark or generate a replacement.

## Website palette

- Deep navy: `#011827` — dark background.
- TLG navy: `#003A63` — dominant brand field and headings.
- Lime: `#C4E474` — highlights and calls to action.
- Paper: `#F7F5EF` — light background.
- White: `#FFFFFF` — type on navy.
- Sky: `#5BA8CE` — occasional supporting accent.

These are website and recent social-system tokens. The full-color logo has its own supplied artwork colors; do not recolor it to match a token.

## Type

Arabic display: Cairo, bold. Arabic body: IBM Plex Sans Arabic. English interface: clear sans serif. The website bundles Cairo and IBM Plex Sans Arabic under `/fonts/`.

## Photography

Use real, approved TLG moments: classroom practice, accurate Soroban abacus (one upper bead per column), challenge, progress, and celebration. Do not present stock children as TLG students. Verify usage rights and child photo consent before publishing.

## Voice

Warm, direct, parent- and school-facing. Describe the experience and visible progress. Avoid unsupported claims about outcomes, number of schools, price, availability, founding year, or partners. In public English copy, use American spellings: center, program, memorize, visualize.

## Facebook and Instagram

Build one clear message per post. Make Arabic headlines legible at phone size. Use real approved learning photos or clearly intentional illustrations. Navy, paper, white, and restrained lime form the shared system; a specific campaign may have its own visual mood. Keep the official logo legible and unchanged. Use portrait compositions for feed stories that need space, and vertical compositions for stories or reels. Keep key text and faces clear of crop edges and app controls. Preview the final crop on each platform before posting. Verify child-image permission, accurate Soroban anatomy, claims, and the caption. The approved example at `/brand-assets/social-approved-example.png` is a quality reference, not a mandatory template.

## Stationery

The existing English A4 letterhead is a two-page PDF: first sheet and continuation sheet. Use `/brand-assets/letterhead-en-a4.pdf` as the supplied master, without editing the artwork. Body copy starts below the 40 mm top area and stays above the bottom 26 mm. Stationery uses print navy `#003B60` and olive `#5D720A`; do not place abacus graphics on it. **Before official or legal use, verify the street address and phone numbers with TLG; the current file has unresolved contact details.** Arabic and bilingual letterheads, contract covers, and other stationery require a separately approved version.

## Downloads

Logo PNG and print PDFs, the approved social example, and the English letterhead: `https://brand.tlg.center/brand-assets/` through the individual links on the portal. Complete kit: `https://brand.tlg.center/tlg-brand-kit.zip`.

## Agent checklist

1. Use the supplied logo file without alteration.
2. Choose navy, lime, paper and white according to the surface.
3. Use approved photography with accurate Soroban equipment.
4. Keep Arabic and English copy natural and consistent.
5. Check facts, rights, contact details, and the final platform preview before publishing.