THE LITTLE GENIUS CENTER · BRAND REFERENCE
Arabic · full colorDownload PNG ↗
THE LITTLE GENIUS CENTER / BRAND SYSTEMBrand reference · November 2026
01 / 09
A clear identity for a bigger idea.
Use the original files and the rules on this page to make every school presentation, post, sign, and digital experience feel unmistakably like The Little Genius Center.
TLG / 2026AMMAN · JORDAN
00 / Overview
One idea. Many places.
From a child’s first Soroban lesson to a school competition, the identity should carry the same feeling: curiosity, progress, and confidence. Keep the system consistent while letting real children and real learning moments lead the story.
01Real moments first
02Confident, not complicated
03One recognizable system
01 / Logo
The logo
These are the supplied official lockups. Choose the language for the audience, then choose the color version for the background. Keep the proportions and built-in tagline intact.
Give the logo breathing room. Do not stretch, redraw, recolor, add effects, or place the full-color mark on a busy image.
02 / Color
Color
Navy is the foundation. Lime gives it energy. Paper and white keep the message easy to read. The full-color logo retains its original artwork colors; these page tokens do not replace the logo artwork.
03 / Typography
Typography
Use Cairo for expressive Arabic headlines and IBM Plex Sans Arabic for readable supporting text. In English, keep a strong, simple sans serif style that sits comfortably beside the Arabic system.
Display / Arabic / CAIRO
حيث لا حدود لإمكانيات طفلك
Bold headlines · 700–800Body / Arabic / IBM PLEX SANS ARABIC
حيث لا حدود لإمكانيات طفلك
Reading and interface · 400–700English / interface / SANS SERIF
Where young minds find room to grow.
Clear and restrained04 / Photography
Photography
Show authentic TLG learning: children thinking, practicing on the Soroban, enjoying a challenge, or celebrating an achievement. Favor natural expressions and clear context over staged poses.
TLG / PHOTOGRAPHYChoose a real classroom moment
For public use, confirm the photo is owned or approved by TLG and that the child’s image is cleared for the intended channel.
Avoid generic children or an inaccurate abacus
05 / Voice
Voice & naming
Speak to parents and schools with warmth and clarity. Describe the learning experience and visible progress without promising a guaranteed outcome.
Say
The Little Genius Center
العبقري الصغير
Mental arithmetic / الحساب الذهني
Soroban abacus / أباكس
Avoid
Unsupported claims about results or reach
Invented school partnerships or prices
Generic “brain magic” promises
07 / Stationery
Letterhead & print
The existing English A4 letterhead has a first sheet and a continuation sheet. Use the supplied PDF as a master; keep body text below the header and above the footer. Print work uses the logo’s navy and olive, with generous white space.
TLG / A4 / PDF
English A4 letterhead
Check the address and phone numbers with TLG before sending official or legal correspondence; the current file has an unresolved contact-detail discrepancy.
Download PDF ↗The Arabic and bilingual letterheads, contract cover, and other stationery are still under review. Request an approved version for each use.
08 / Downloads
Ready to use
The kit includes official logo exports, print PDFs, color tokens, social guidance, and the existing English letterhead with its contact-detail note.
TLG / BRAND KITLogos · tokens · guidance
Download complete kit ↗
Facebook & Instagram
Give each post one clear idea. Use a strong Arabic headline that reads on a phone, a real approved learning moment or intentional illustration, and restrained navy, paper, and lime. Campaigns can have their own visual mood while the official logo and voice stay consistent.
Feed
Design a portrait first when the story benefits from space. Keep essential type and faces away from crop edges, and preview both Facebook and Instagram before posting.
Stories & reels
Use a vertical composition with generous clear areas at the top and bottom for app controls. Place the call to action where it remains visible.
Before posting
Check child-image permission, accurate Soroban imagery, readable type, approved facts, the final platform crop, and a caption that adds context rather than repeating the artwork.
A cleared TLG campaign asset. Use it as a quality reference, not as a fixed layout for every post.
Download example ↗